Connecting to the conversation.
POV BUZZinga!

The difference between advertising and public relations has been debated and disputed as long as each practice has been, well, practiced.... more

WHITE PAPERS

"Celebrity Advocacy in Charitable and Social Justice Causes"
In the growing field of celebrity advocacy, it’s sometimes difficult to separate the sincere from the disingenuous.. our burgeoning culture of celebrity obsession creates a cult of visibility.

"Product Placement in Film: Overview and Analysis of Product Placement Strategies in Motion Pictures
There's fierce competition for mind share in the world of marketing and promotion.. marketers have turned to .nontraditional advertising venues, such as product placements, to reach the consumer.

PRESS RELEASES

"Point of View Communications Wins Two ADDY Awards in Los Angeles North Competition” Santa Clarita, California (March 10, 2010) /PRNEWSWIRE/Full-service advertising and strategic public relations agency honored with prestigious American Advertising Federation awards.

ARTICLES

"Challenges Facing Today’s Advertisers,” Valley Business News, Santa Clarita, California, July 2009.

"Connecting to the Social Media Conversation,” Valley Business News, Santa Clarita, California, May 2009.

"Marketing in a Down Economy,” San Fernando Valley Business Journal, Woodland Hills, California, March 2009.

"In a Down Economy, Turn to PR,” Santa Clarita Valley Business Journal, Santa Clarita, California, March 2009.

"Marketing in an Economic Downturn,” Valley Business News, Santa Clarita, California, March 2009.

"Evaluating the Client-Agency Relationship,” Santa Clarita Valley Business Journal, Santa Clarita, California, January 2009.

"Capitalizing on Cyber Monday and Beyond,” Santa Clarita Valley Business Journal, Santa Clarita, California, December 2008.

"What Consumers Want: Value and CSR,” Santa Clarita Valley Business Journal, Santa Clarita, California, November 2008.

"Surviving an Economic Downturn,” Santa Clarita Valley Business Journal, Santa Clarita, California, October 2008.

"Communicating Green Initiatives,” Santa Clarita Valley Business Journal, Santa Clarita, California, September 2008.

"PR: A Strategic Marketing Partner,” Santa Clarita Valley Business Journal, Santa Clarita, California, July 2008.

"Blogs, Vlogs, and Viral Marketing,” Santa Clarita Valley Business Journal, Santa Clarita, California, June 2008.

"Businesses Do Well by Doing Good: A Primer in Marketing for a Cause,” Santa Clarita Valley Business Journal, Santa Clarita, California, January 2008.