Point of View Communications crafted a strategic plan focused on traditional media, word-of-mouth, and community events and partnerships. We secured the official wine sponsorship for the PGA Tour’s AT&T Champions Classic Golf Tournament; arranged participation in Teacher Appreciation Week and Teacher Tribute recognition with local schools and districts; formed Team Vino 100 Valencia to walk and raise money for the Santa Clarita Valley Arthritis Foundation; and penned "Two Women On Wine,” a monthly magazine column that eventually transitioned into a daily newspaper as a bi-weekly feature.