TWO WOMEN ON WINE
SITUATION

Two entrepreneurial spirits, determined to compete in a male-dominated industry, conceived Vino 100 Valencia from a passion for wine and opened its doors in Fall 2006. In a local market area heavily saturated with wine boutiques, and amidst big box store competition and a looming recession, owners Lil Lepore and Shari Frazier set out to fast-track the establishment of their brand.