The first step was to design a new, contemporary logo and shorten the firm’s name to KKAJ, while maintaining ties to its longstanding name, King, King, Alleman & Jensen. To complete the transformation, we developed collateral materials (press kit, capabilities brochure, recruitment tri-fold, table top display unit) and assisted in revamping the firm’s website. Facebook, Twitter and LinkedIn accounts were established, and a newsletter was developed in both print and email blast formats. We also devised a regional advertising campaign to target privately held businesses and not-for-profit organizations.