Point of View Communications was able to leverage a single media buy into a full sponsorship package that included a total of four ads in upcoming issues of a regional business journal. We devised targeted messages that corresponded to the publication’s special sections and the firm’s practice areas: philanthropy, growth companies, general accounting, and a cross-industry, year-end directory. Sponsorship of the journal’s "Fastest Growing Companies” recognition event, along with outreach follow-up, yielded new business contacts.