Point of View Communications developed two multi-tiered strategies targeting business and consumer audiences that reached across all communication platforms. A contemporary logo and key messages were developed, advertising and editorial placements secured and social media integrated throughout the campaign. Audience engagement through social media properties Facebook, Twitter and email marketing efforts, was instrumental in reaching the community at large and creating interest for the event. We ensured business media received a steady stream of story leads, artwork and exhibitor information. We turned printing a program book, traditionally an expense item, into a revenue stream by partnering with a local publishing company for ad sales, production and distribution.