Point of View Communications
April 23, 2011
Christopher Heine in his article "Want This Facebook Offer? Better 'Like' Us First” poses the question as to whether this tactic dilutes the brand’s fan base.
So is "fan-gating” the one-night stand equivalent of social media? It certainly could be but, then again, it might just be a way for savvy marketers to megaphone messages out to a larger public and create meaningful relationships.
Sure, some will unlike you right away after they’ve achieved the incentive (not every one-night stand is epic) but for those who stick around to smell the morning coffee, it’s a chance to make a good second impression. In other words, you’ve got their attention so give them a reason to stay and engage with your brand.